One Brand Every Continent
From Asia to Africa, Europe to the Americas — Haier's network of innovation spans the globe
Haier Around the World
Haier is a global leader in home appliances and smart living solutions, known for its commitment to user-centric innovation, quality, and technology that improves everyday life.
Casarte, an international premium home appliance brand of Haier Group that draws inspirations from Italian elegance, has artistic home appliance and integrated kitchenware as its core product lines.
GE Appliances, acquired by Haier in 2016, is a trusted American brand delivering a wide range of innovative home appliances built on decades of engineering heritage.
Fisher & Paykel, a premium New Zealand brand, crafts thoughtful home appliances designed with care for detail, innovation, and the people who use them.
The word AQUA originated in Italian, meaning 'water'. AQUA was born in Shiga beside Lake Biwa — Japan's largest freshwater lake — bringing refined simplicity to everyday appliances.
Candy, a professional electrical appliance manufacturer founded in Italy in 1945, has maintained its leading technological superiority since its foundation.
Extreme Innovation Powered by Science & Technology
Dedication Allows Us to Know Users Better
In the past 35 years, Haier has been tracking and researching middle and high-income groups in various market segments around the world. It collects, analyzes and digs deeper into mass data of global users with different cultural backgrounds on their needs, behavioral attitudes, values and aesthetic preferences. Haier has deep insights into users' need changes and growth trends, thus Haier "knows about users better than themselves".
At different times and in different locations, "Haier of the World" is fulfilling your warmest and most sincere desire and pursuit of "the truest, the most perfect and the most beautiful".
One of the World's Top 500 Brands
The World's 500 Most Influential Brands list by World Brand Lab, Haier ranked 41st among the world's 500 most influential brands, ranking first in the home appliance industry for 15 years in a row.
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